What our Clients say...

"Love Belfast has had the pleasure of working with Dan and the team at Birl PR on multiple campaigns — and every single time, they have been outstanding.

Professional to the highest standard, yet personal and approachable in their communication, they truly understand how to tailor a message for maximum impact. Their industry knowledge, attention to detail, and creativity mean that every collaboration runs smoothly from start to finish.

Dan is a joy to work with — proactive, responsive, and genuinely passionate about achieving the best results for his clients. The team’s ability to balance strategic thinking with a friendly, human touch sets them apart in a busy PR landscape.

If you’re looking for a PR partner who will go above and beyond to deliver results while making the process enjoyable, Birl PR is the one to call. Highly recommended."

LoveBelfast
Google Review 2025

"We have worked with Dan at Birl PR over a number of years. He is great to work with, and has provided us with invaluable help and support with our PR strategy. Birl PR challenges the status quo and makes us think 'outside the box' which has driven our business forward. Their friendly, down to earth approach makes them fun to work with and I would highly recommend their services."

LISA
Google Review 2025

Leading Freelance PR Agency for businesses in Belfast and across Northern Ireland

"Dan has been a great help with all our PR and communication needs. From our initial phone call to working with him consistently the past few months, he has always been so warm, friendly, and full of ideas. It is a great relief to have someone so reliable working on our PR and communication requirements. Thank you Dan!"

KELLY
Google Review 2025

"Dan is brilliant at what he does! He really takes the time to understand your business and knows exactly how to get the right message out there. He’s full of great ideas, super easy to work with, and always delivers.

He knows the media landscape inside out and makes the whole process effortless. Highly recommend if you need someone who actually gets results!"

SAM
Google Review 2025

"We used Birl PR recently, I could not speak highly enough about them, they were so professional and dealt we our every need in a timely and efficient manner. I very rarely recommend anyone, but in the case of Birl PR I am more than happy to make the exception."

JONATHAN
Google Review 2025

We have worked with the team at BIRL on a number of projects at The Junction Retail & Leisure Park in Antrim. The team have given us great advice, they understood the brief, and worked hard to maximise the media coverage for our budget. BIRL have made it easy for us to collaborate with a number of different partners on major events and festivals projects we have been involved in. The BIRL team have been great at bringing a personal touch to our event communication plans. Many thanks!

CHRIS
Google Review 2025

Birl PR have been excellent to work with over the last few years. They have helped grow our brand through their experience and expertise in media, socials and extensive connections throughout NI. Working with Birl PR has resulted in many opportunities that would not have been presented to us without them. All the team at NI Property Girl highly recommend Birl PR for anyone needed PR needs.

Kieran
Google Review 2025

"I was recommend Birl PR by an industry colleague. From our very first phone call, Dan listened to my ambitions and visions for rolling out, for the very first time, an ambitious volunteer-led Engineers Week - to celebrate the world of STEAM to primary an secondary school children, throughout Northern Ireland. Dan guided me through a public relations strategy that, when implemented, far exceed delivery expectations - securing 100% sponsorship targets and increasing engagement and participation by over 330%. His social media campaign resulted in over 1200% new followers during the course of the week and over 11,000% content impressions. Whilst I feel that this is an amazing achievement, the greatest outcome of all is the wider reach that the week has had, with individuals and organisations already enquiring about next year's ambitions. Dan has been a pivotal role in not only achieving success but also providing words of encouragement and motivation to navigate delivery of my vision."

CLARE
Google Review 2024

"Dan is our 'go-to' contact for any PR and communications services in Northern Ireland. He has an excellent eye for detail, is always ready to help, and great to work with. We wouldn't hesitate to recommend Dan and Birl PR to any of our own clients."

JAMIE (Commercial Director at Amplifi Solutions)
Google Review 2025

"Dan offers a fantastic, highly professional service. He is extremely approachable, with great insights into social media management. Dan has helped manage my social media platforms for over a year now and I've seen a significant increase in engagement and bookings. I would highly recommend to anyone looking to increase brand awareness and publicity."

RICKY (Photographer)
Google Review 2024

"Dan is a pleasure to work with - he knows exactly what needs to be done and guides us through the process. Dan helps us to identify and write excellent content and provides the focus on PR we know is so important, but that we struggle to find time for."

CHARLIE (Managing Partner at Celsio)
Google Review 2024

“From the moment we began working with Dan, he quickly became an extension of our marketing team and over the years, we've benefited hugely from his skill and expertise in PR and Comms. As well as coming up with creative ideas, he thinks strategically so we've come to rely on him when making key marketing decisions. He's a true professional and knows his industry inside out.”

LANA RICHARDSON (Marketing Professional)
Review by e-mail 2023

“Dan is a delight to work with and truly understands his sector. He took the time to fully understand my business and its ethos from the very start. He is responsive and proactive and goes well beyond anything he is asked to do. We are already seeing results from his input. I would have no hesitation in recommending his services to others.”

FIONA NORMAN (MaNAGING DIRECTOR at FN Research)
Google Review 2024

“Birl PR were super friendly, approachable, and very easy to work with while steering us gently in the right direction for the desired results. Dan himself took a lot of the pressure off as he engaged with 3 rd parties and was happy to update draft and draft with our ever-changing demands while remaining very professional throughout. The customer journey from start to finish was flawless and I would be happy to recommend Birl PR.”

PAMELA MINFORD
(Centre Manager at Castle Mall Shopping Centre)
Review by E-mail 2023

"I work with Dan as a Board Member of local Charity, Lagan Legacy based on the Belfast Barge on the River Lagan. As a Board Member, Dan is very proactive and pragmatic and we value his input greatly. He has actively contributed to the recent PR and marketing of the Belfast Barge in a variety of ways. I would be happy to recommend his work to anyone wishing to have a bespoke PR / marketing campaign."

JOYCE ANDERSON
Chair of the Board at Lagan Legacy
Review by E-mail 2023

Who are we?

Birl PR is based in Belfast and specialises in PR for SMEs. We operate much like any other PR agency in Belfast or across Northern Ireland but without the expensive overheads.

As a flexible freelance PR service, we give businesses access to strategic expertise without the cost of a large firm. So, if you are a business that really needs professional guidance to put your PR on the map, we’re here to help.

At Birl PR, we focus on ensuring successful strategic outcomes are always at the heart of everything we do. We will advise you on the best PR and marketing path for your business, tailoring solutions to your goals and resources. Whether you need media coverage, brand positioning, or long-term campaign management, our freelance PR model ensures you get personalised support that is efficient, affordable, and above all, RESULTS driven! Freelance PR with a creative, freehand approach is at the core of what we offer to ambitious businesses across Belfast and Northern Ireland. You can follow Birl PR on LinkedIn, Instagram and X to keep up to date with all of our updates.

Learn More about BiRL PR